10 Things an Entrepreneur Should Never Tell An Investor

	When you talk to an investor about your business and your offering, he or she is usually listening with an ear of how to eliminate you from consideration. Unfair yes, but true.

After all, the investor is risking his or her children’s inheritance on your business, and they are very sensitive to any percieved “danger” signs.

Here are the 10 most popular “danger” signs.  Say anyone of these things and you will very likely eliminate yourself from any possibility of an investment.

1. “I have no competition”.  or anything indicating that you are too casual about the competition.  After all, the only way there’d be no competition is if nobody wanted your product or service.   The competition may not address the needs of your customer as well, or as economically, and that’s what you should address.

2. “We will capture a high percent of the market”.  It is not realistic to expect your start up business to capture more than a few percent of the market (and even achieving that goal is a challenge). 
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